Press Room

Press clippings and interviews

Prof. Reinartz coauthored the white paper for T-Systems Media Solutions on the customer service of the future "Customer Service der Zukunft- wie Onlineangebote die Interaktion mit dem Kunden verändern"
The leading industry periodical of the German fashion industry “Textilwirtschaft” publishes an interview with Prof. Reinartz about the new study of the Center for Research in Retailing on Employer Image in the Retailing Sector.
Financial Times Deutschland (2011), Social Media: Versicherer auf der Jagd nach Klicks, Interview with Dr. Mark Elsner, Dec 12, 2011.
Prof. Reinartz participated at the 15. G·E·M Markendialog and is cited in: Das Magazin für Markenführung "markenartikel", 4/2011, p43.
Standards (2010), "Unterstützung durch die Wissenschaft", the research project "Shopper Research" by Professor Werner Reinartz and Benedikt Berlemann is referred to in the context of truly understanding and managing shopping behavior, 03/2010.
The Business Times (2010), “More than offering better services” , Interview with Prof. Reinartz, Prof. Bharadwaj, Dr. Tan and Mr. Foo by Felda Chay, July 22, 2010.
Kölner Universitätszeitung (4-2010), REWE fördert internationalen Professorenaustauch , REWE Group sponsors the visit of two top-ranking US Marketing Professors at the Department for Retailing and Customer Management.
Prof. Reinartz (along with colleagues Krafft and Skiera) is interviewed in the Handelsblatt article "Individuelle Kundenwünsche im Blick" about opportunities and challenges in measuring the value of a customer, 17. Dezember 2009.
Lebensmittelzeitung (2009), Poco vergibt Forschungs-Preise , 20. November 2009.
Oscar.trends, (2009), Brain Drain - Deutschland im Wettbewerb um die klügsten Köpfe, Interview with Prof. Reinartz by Friederike von Hegel and Sven Sester, October 2009.
The Economist, (August 27, 2009), Idea: Customer Relationship Management,. The results of Prof. Reinartz's research, drawn from the article "The Mismanagement of Customer Loyalty” (HBR 2002), are discussed.
Kölner Universitätszeitung, (3-2009), Auszeichnungen und Ehrenämter, Prof. Reinartz has been selected as the winner of the 2009 Early Career Award to Marketing Strategy Research from the American Marketing Association.
Lebensmittelzeitung (2009), Poco Domäne stiftet Handelspreis, 29. May 2009.
Lebensmittelzeitung (2009), Handelsmarkenanteil wird weiter steigen, Interview with Prof. Reinartz, 29. May 2009.
Radio Berlin/Brandenburg (rbb) (2009), Interview with Prof. Reinartz about the crisis of department stores, April 2009. Interview by Karsten Zummack (Download or play)
Standard Financiar (Financial Standard) (2009), Cum să vinzi, servicii într-un mod profitabil? (How to sell services more profitably?), Interview with Prof. Reinartz, Standard Marketing, February 2009.
Kölner Universitätszeitung (1-2009), Auszeichnungen und Ehrenämter , Prof. Reinartz is one of the finalists for the William F. O' Dell Award of the Journal of Marketing Research - in recognition for his article published in 2004 that has made the most significant, long-term contribution to marketing theory, methodology, and/or practice. (The Customer Relationship Management Process: It's Measurement and Impact on Performance)
dialog, Das Magazin für Direktmarketing (2008), Dritte Runde erfolgreich gemeistert, Prof. Reinartz hosted the Congress of Dialogmarketing at the University of Cologne, 25. September 2008.
Service CRM Magazin (2008), Auf dem Weg zur Kundenprofitabilität, Interview with Prof. Reinartz by Norbert Samhammer, February 2008.
Westdeutsches Fernsehen / WDR Aktuell (2008), Interview with Prof. Reinartz about "Konsumentenreaktion zur Bankenkrise", September 29, 2008.
Westdeutsches Fernsehen / WDR aktuell (2008), Das Ende der Traditionskaufhäuser, Interview with Prof. Reinartz about the decline of traditional department stores, September 22, 2008. Download or play in high quality (20MB) or low quality (5MB).
Trendletter / Strategie & Management (2008), Wie Sie mit dem Prinzip Produkt plus Dienstleistung wirklich Geld verdienen, September 2008.
Handel im Fokus (2008), Tue Gutes und rede darüber: Markenkommunikation und Markenbildung im Handel, Geleitwort, August 2008.
Der Handel / Karriere & Personal (2008), Noch ein langer Weg, Interview with Prof. Reinartz about human resource marketing in retailing, Interview by Steffen Gerth, July 2008.
Der Handel / Karriere & Personal (2008), Führungskräfte gesucht, Interview with Prof. Reinartz about Careers in Retailing, Interview by Steffen Gerth, May 2008.
Norddeutscher Rundfunk / NDR Info (2008), "Neuer Marktauftritt von Tchibo", Interview with Prof. Reinartz about the new face of Tchibo.
Handelsjournal (2007), Kundenprofitabilität im Mittelpunkt, Interview with Prof. Reinartz about current issues of marketing and retailing, Interview by Udo Mett (chief editor)October 18, 2007.
Wall Street Journal Europe (2007), Creativity and Intuition Still Helps, but Successful Marketing Today is More of A Science, Interview by Catherine Bolgar, July 13, 2008.
Universitätszeitung der Universität zu Köln (2007), Neue Professoren, March 2007.
Handelsblatt (2007), Falsche Prioritäten, Interview by Astrid Dörner, February 5, 2007.
Across the Board - The Conference Board Magazine (2006), Why is Customer Service So Bad?, Interview by James Krohe Jr., January/February 38-43.
The SmartManager (2005), Smart Insight, Comment on CRM case Study: In Search of a Fine Balance by Kaushik Mukerjee, June-July, Vol 4, p. 168.
Al-Eqtisadiah (2005), Taking a Fresh Look at Customer Relationship Management (CRM), June 6. [Al-Eqtisadiah is the premier business daily in Saudi Arabia].
HTR Magazine (2004), Fidélisation: Le Jeu en Vaut-il la Chandelle? [Loyalty development: Is It Worth It?], Interview by Arnaud Deltenre, December 2004, No. 119, p. 46-50.
Süddeutsche Zeitung (2003) Romanzen und Renditen, Commentary by Barbara Bierach, March 31, 2003.
Thomson Marketing Resources (2003): Interview with Peggy Wyllie published in quarterly newsletter.
Direct Marketing Review.com (2002) Data Mining and Modeling: A New Approach to Loyalty?, commentary by David S. Coppock, November 21.
Børsen (2002) Er investeringerne i kundeloyalitet spildte?, October 9, 2002 (Denmark).
Absatzwirtschaft Online (2002), Sind Loyale Kunden Wirklich Gleich Profitable Kunden? Commentary by Christian Thunig, August 5, 2002 (Germany).
Horizont (2002), Hotels Vernachlässigen Upsell Potential, July 25, 2002 (Germany).
The Economist (2002), Caveat Vendor, June 27, 2002.
Wirtschaftswoche (2002), Kunden Verärgern, May 23, 2002 pp.110-111. (Germany).
Le Figaro (2002) L'Expresso Branché Rapporte Gros à Nestlé, February 25, 2002 (France).
Interview with the "Sales Executive Council", Washington, DC, April 2002 (USA).