University of Cologne

Faculty of Management, Economics and Social Sciences

Department of Retailing and Customer Management

• About Us
• Our Team
• Prof. Dr. Reinartz
• Prof. Dr. Eisenbeiß
• Dr. Elsner
• Main Office
• Library
• Doctoral Students
• Student Assistants
• Tutors
• Visiting Lecturers
• Prof. Krishnamurthy, Ph.D.
• Dr. Linzbach
• Visiting Speakers
• Doctoral Seminars
• Invited Talks
• Past Visiting Lecturers
• Prof. Mantrala, Ph.D.
• Prof. Seetharaman, Ph.D.

Team

	Prof. Dr. Werner Reinartz Director supported from the Alfried Krupp von Bohlen und Halbach-Stiftung within the program "Return of German academics from abroad"
	Tel.: +49 (0)221 470 5751 werner.reinartz@uni-koeln.de Room 416, Business Faculty Building, 4th floor Office hours only by appointment (Tue, 15:30 - 16:30 Uhr)
	Research Areas Marketing Strategy Customer Relationship Management Retailing Distribution Channel Management Service Strategies Direct Marketing and Database Marketing
	CV	Publications