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Siegel der Universität

University of Cologne

Faculty of Management, Economics and Social Sciences

Department of Retailing and Customer Management

Department of Retailing and Customer Management / Team / Our Team

Team


Doctoral Students

 

M. Sc. Maren Becker
Tel.: +49 (0)221 470 1325
maren.becker@wiso.uni-koeln.de
Room 422, Business Faculty Building, 4th floor
Office hours: tba (Please make an appointment via email)
Areas of Responsibility
  • Diploma, Bachelor and Master thesis
  • Strategic Management in Retailing (exercise, organization of lecture)
Research Areas
  • Innovation Marketing
  • Marketing Finance
CV  
Up

Dipl.-Kfm. Benedikt Berlemann

berlemann@wiso.uni-koeln.de
Office hours: Please make an appointment via email
Research Areas
  • Shopper Marketing and Shopper Insights
  • Product Strategy and Brands in Retailing
  • Digital Marketing
CV  
Up
Dipl.-Kfm. Alexander Bleier
Tel.: +49 (0)221 470 6250
bleier@wiso.uni-koeln.de
Room 421, Business Faculty Building, 4th floor
Office hours: Tue, 4:00 - 5:30 pm (Please make an appointment via email)
Areas of Responsibility
  • Quantitative Applications in Marketing (exercise, organization of lecture)
  • Teaching administration
Research Areas
  • Online Advertising
CV  
Up
M. Sc. Vanessa Gartmeier
Tel.: +49 (0)221 470 4363
gartmeier@wiso.uni-koeln.de
Room 420, Business Faculty Building, 4th floor
Office hours: Tue, 4:00 - 5:30 pm (Please make an appointment via email)
Areas of Responsibility
  • Channel Management (exercise, organization of lecture and tutorials)
  • Careers in Consumer Business
  • POCO Thesis Competition
Research Areas
  • Shopper Marketing and Shopper Insights
CV  
Up
Daniela Iosub
Tel.:+49 (0) 221 470 1223
iosub@wiso.uni-koeln.de
Research Areas
  • tba.
CV
Up
Dipl.-Kff. Monika Käuferle
Tel.: +49 (0)221 470 4364
kaeuferle@wiso.uni-koeln.de
Room 419, Business Faculty Building, 4th floor
Office hours: Tue, 4:00 - 5:30 pm (Please make an appointment via email)
Areas of Responsibility
  • Channel Management (exercise, organization of lecture and tutorials)
  • Circle of Excellence in Marketing (CoEM)
Research Areas
  • Market Research
  • Data Analysis
  • Marketing Channels
CV
Up
Dipl.-Kff. Lara Lobschat
Tel.: +49 (0)221 470 2368
lobschat@wiso.uni-koeln.de
Room 418, Business Faculty Building, 4th floor
Office hours: Tue, 3:00 - 5:00pm (Please make an appointment via email)
Areas of Responsibility
  • Diploma, Bachelor, and Master thesis
  • Retail Marketing (exercise, organization of lecture)
  • PhD administration
Research Areas
  • Online Advertising
  • Consumer Online Behavior
  • User-generated Content and Social Media
CV Publications
Up
Dipl.-Vw. Dominik Orbach, CEMS MIM
orbach@wiso.uni-koeln.de
Research Areas
  • Vertical Integration
  • Customer Relationship Management
  • Retailing
  • Connecting Marketing and Finance Figures
CV
Up
Dipl.-Kff. Barbara Unterbusch
Dipl.-Kff. Barbara Unterbusch
Tel.: +49 (0)221 - 94 36 07 67
b.unterbusch@ifhkoeln.de
Research Areas
  • Customer Retention
  • Customer Satisfaction
  • Communication
  • Price Management
CV  
Up