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 03.05.2012
 Prof. Werner J. Reinartz and Prof. V. Kumar are the recipients of the 2011 Sheth Foundation/Journal of Marketing Award for their article, “The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration,” which appeared in the January 2003 issue of the Journal of Marketing – in recognition for its long term impact on the discipline.
25.04.2012
 New book chapter published in the Handbook of Business-to-Business Marketing: “Customer Relationship Management in business markets” by Professors Venkatesan, Kumar, and Reinartz.
16.04.2012
Professors Werner Reinartz (U of Cologne) and Wolfgang Ulaga (IMD) have won the 2012 SYNTEC Prix Academic de la Recherche en Management (Academic Award for Research in Management) in the category “Marketing and Decision Sciences” for their article “Hybrid Offerings: How Manufacturing Firms Combine Goods and Services Successfully”, published in the Journal of Marketing, November 2011. The selection criteria for the award (total of 65 entries in 4 categories) are innovativeness of the idea, scientific rigor, and relevance towards concrete business challenges.
02.04.2012
We would like to welcome our new Doctoral Student M. Sc. Maren Becker to the team. Ms. Becker graduated with a Master of Science from the University of Maastricht.
16.03.2012
 Professors Reinartz and Ulaga present their research project “Driving Growth Through Services” at the Research Impacting Practice - Bringing Technology to Market Conference  at ESMT in Berlin on April 27-28.
15.03.2012
 At the 15th OFW World Business Dialogue at the University of Cologne, Prof. Reinartz moderates the workshop “Consumer and Technology Impact on Value Creation in Retailing”
01.03.2012
 Prof. Reinartz is interviewed on the subject of changes in the retailing sector “Eine Symphonie der Kanäle” in Harvard Business Manager (March 2012).
24.02.2012
 Prof. Reinartz presents the study “The Sales Effect of Creativity in Advertising” in the Research Seminar Series of the Marketing Department at Koç University in Istanbul.
09.02.2012
 The leading industry periodical of the German fashion industry “Textilwirtschaft” publishes an interview with Prof. Reinartz about the new study of the Center for Research in Retailing on Employer Image in the Retailing Sector.
16.01.2012
 Prof. Reinartz is interviewed by the German Lebensmittel Zeitung on the latest study of the Center for Research in Retailing (IFH) on the subject of employer branding: “Beim Image ist noch Luft nach oben“
12.01.2012
Prof. Reinartz presents at the annual meeting of the German Academic Marketing Commission (Wissenschaftliche Kommission Marketing im VHB) on January 27, 2012 in Ingolstadt. The title of his presentation is “Does it pay off to be original? The sales effect of creativity in advertising.”
02.12.2011
Dr. Vardit Landsman (Assistant Professor of Marketing, School of Economics, Erasmus University Rotterdam & Leon Recanati Graduate School of Business Administration, Tel Aviv University) will present her research project "The Relationship between DTCA, Drug Requests and Prescriptions: Uncovering Variation across Specialty and Space" at the University of Cologne on Thursday, December 8 at 10am in room 310.
21.11.2011
Prof. Reinartz presents "Zukunftsbetrachtung des PVH: Welcher Umfeld- und Branchenentwicklung muss sich der PVH 2015/2020 stellen?" at the first PVH Congress in Cologne
08.11.2011
 New publication appearing as lead article in the November issue of the Journal of Marketing: "Hybrid Offerings: How Manufacturing Firms Combine Goods and Services Successfully" . Prof Reinartz and his co-author Prof. Ulaga identify and define the corporate resources and capabilities required for successfully offering combinations of goods and services.
04.11.2011
 Prof. Werner Reinartz has been nominated to serve on the selection committee for the 2012 “Jan-Benedict Steenkamp Award for Long Term Impact”. The Steenkamp Award is given for a paper that has been published in the International Journal of Research in Marketing (IJRM) ten to fifteen years prior to the year the award is being presented. Through this prestigious award, IJRM and the European Marketing Academy (EMAC) aim to recognize exceptional contributions in academic marketing research, published in IJRM, which have demonstrated long-term impact.
04.11.2011
Open position: The Department of Retailing and Customer Management is looking for a research and teaching assistant starting March 2012. For further information please see the following document, or contact Dipl.-Kff. Monika Käuferle (kaeuferle@wiso.uni-koeln.de). We are looking forward to your applications!
12.10.2011
 Prof. Reinartz moderates the academic forum „Retail meets Science” at the leading German retailing industry convention DEUTSCHER HANDELSKONGRESS in Berlin on November 14, 2011.
27.09.2011
Prof. Reinartz’s research about (un)planned buying is prominently featured in the recent issue of the magazine Standards. The article “Showdown at the Point of Sale” summarizes key insights of the extensive project conducted by Prof. Werner Reinartz and Benedikt Berlemann in cooperation with GfK and numerous company partners.
19.09.2011
 Prof. Reinartz presents on the 12th ECR Tag in Berlin the results of the research project on shopper marketing “(Un)Geplantes Kaufverhalten - erklären und managen".
12.08.2011
 Prof. Werner Reinartz, Dr. Mark Elsner and doctoral student Lara Lobschat receive a research grant over nearly 7,500€ provided by KölnAlumni - Freunde und Förderer der Universität zu Köln to support their research project “What's in a Story: Factors influencing the Popularity of Online Content in Social Media”.
02.08.2011
Commemorating 150 years of cooperation, the Japanese-German Symposium will be held on September 9 at the University of Cologne. The Faculty of Management, Economics and Social Sciences will organize a workshop “The evolution of trust: How trust is built up and destroyed in advanced society“. In this workshop, Professor Reinartz will speak on the role of trust in company-consumer relationships.
28.07.2011
Dr. Mark Elsner has won the dissertation award of the Alfred Teves-Stiftung for the academic year 2010/11. He received his price at the Dies Academicus of University of Mainz.
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14.05.2012
We would like to inform you that the application deadline for our Schmalenbach-scholarship, beginning in Summer is 31/05/2012. The Schmalenbach-Foundation supports excellent professional and socially-engaged students in business oriented Master Degree’s since 2007. For further information about the application requirements, please visit www.schmalenbach.org.
14.05.2012
Channel Management: Information on the inspection of the examination is now available in the Examination Results Section.
11.05.2012
 Retail Marketing: Christopher Maaß (CMO at brands4friends) will give a talk on "Customer Management in Retailing – Customer Activity at brands4friends" on Tuesday, May 15, 2012, at 4pm in Lecture Hall 369, IBW building.
09.05.2012
The Department of Retailing and Customer Management is searching for 3 more student assistants. Further information can be found in the following document
20.04.2012
Retail Marketing: Please find all information on 2 changes of dates for the lecture and exercise "Retail Marketing" in the Current Lectures Section or in Ilias.
28.03.2012
Practical Applications in Retailing: Information on the inspection of the examination is now available in the Examination Results Section.
27.03.2012
Strategic Management in Retailing: The provisional schedule of the exercises and lectures is now available in the Current Lectures Section.
22.03.2012
Customer Relationship Management: Information on the inspection of the examination is now available in the Examination Results Section.
22.03.2012
Master Theses: All master theses have been assigned. The next application period for master theses starts July 1, 2012, and will be organized by the Department of Marketing and Market Research.
28.02.2012
Master Theses: The new application period for
master theses has started. Please find all relevant information in the Master Theses Section and on the Website of the Department of Marketing and Brand Management.
We are looking forward to your applications!
28.02.2012
Channel Management: Information on the inspection of the examination is now available in the Examination Results Section.
13.02.2012
E-Commerce: Information on the inspection of the examination is now available in the Examination Results Section.
13.02.2012
Quantitative Applications in Marketing: Information on the inspection of the examination results of the exam are now available in the Examination Results Section.
10.02.2012
Channel Management: The Department of Retailing and Customer Management is searching for 3 tutors for the course Channel Management. Further information can be found in the following document.
30.01.2012
 Channel Management: Please note that Thorsten Wilhelm (E-Commerce Director Central Europe,
Toys'R'Us) will give a talk on "Multichannel Retailing" on Tuesday, January 31 at 10am in HSI.
27.01.2012
E-Commerce: Information on the inspection of the examination results of the exam are now available in the Examination Results Section.
23.01.2012
 Customer Relationship Management: Jan Pommer (General Manager, Beko Basketball Bundesliga GmbH) will give a talk on ”Strategic Marketing and CRM in the Sports Business” on Thursday, January 26, at 10am in lecture hall XXV.
13.01.2012
 Customer Relationship Management: Dr. Kay Moeller-Heske (Head of Marketing, Novartis Pharma GmbH) will give a talk on ”CRM in B-to-B Markets: The Example of Novartis Pharma” on Friday, January 20, at 1pm in lecture hall H4 (216 HF Hauptgebäude B).
13.01.2012
Channel Management: Please note that there will be a guest lecture by RüdigerFirlus (Head of Sales,
Coty Germany GmbH) on Tuesday, January 17 at 10am.
13.01.2012
Customer Relationship Management: Today's lecture will take place as scheduled (noon - 1.30pm and 2 - 3.30pm) in lecture hall H4 (216 HF Hauptgebäude B).
08.12.2011
 Main Seminar II (ST12):
In summer 2012, we offer again a main seminar in the shape of a case study competition for interested students in cooperation with A.T. KEARNEY. Apply now till January 13th, 2012. Further information can be found here:  .
21.11.2011
 Julia Sharp and Markus Christian Beutel have been awarded with the “POCO Preis für Handelsforschung” at the German retailing convention Deutscher Handelskongress 2011 in Berlin. Runners-up are Marcel Roesberg and Nora Alfuss. Further information can be found in the POCO Preis section.
02.11.2011
 E-Commerce: Dr. Sonja Spürkmann (E-Commerce Manager Ware, REWE) will give a talk on ”Challenges in the German E-Food Market” on November 22, 2p.m. in room XXIV
02.11.2011
Bachelor, Diploma, and Master Theses: The examination office of the WiSo faculty has issued a new statement to be included in ALL theses starting immediately. This statement is not to be translated even if you are writing your theses in English. Further information can be found on the Website of the WiSo examination office.
29.10.2011
Master Theses: The upcoming application period for master theses in the Marketing Area (Prof. Eisenbeiß, Prof. Fischer, Prof. Reinartz, Prof. Völckner) starts Tuesday, November 1, 2011. All relevant information on our open master thesis topics as well as the application procedure are now available in the Master Theses Section.
27.10.2011
Channel Management: Information on the inspection of the examination results of the first and second exam are now available in the Examination Results Section.
26.10.2011
Practical Applications in Retailing: The lectures on Oct 28 and Nov 4 are cancelled.
24.10.2011
 E-Commerce: John Gerosa -- Vertical Leader, Multi-Sector (Technology, Media & Entertainment, Local), Google -- will give a talk on ”Zero Moment of Truth and Key Trends Further Influencing Consumer Behavior and the Convergence of Offline and Online”. This talk is intended for students attending the class “E-Commerce” but all others interested in this topic are welcome as well. Date: November 9, 2011 at 2:15 p.m. Room: 369, IBW Building
24.10.2011
New Room for E-Commerce: Due to the unexpectedly high number of students attending the course “E-Commerce” we have to move the lecture to lecture hall XXIV (244 instead of 117 seats). This is effective immediately.
30.08.2011
Bachelor and Diploma Theses: The centralized assignment of bachelor- and non-empirical diploma theses starts September 9, 2011. Please find all relevant information on the current announcement of bachelor and (non-empirical) diploma theses from our department on the Zentrale Vergabe Website shortly. Our open diploma thesis topics can be found in the following document.
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