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Siegel der Universität

University of Cologne

Faculty of Management, Economics and Social Sciences

Department of Retailing and Customer Management

Department of Retailing and Customer Management

Univ.-Prof. Dr. Werner Reinartz

Department of Retailing and Customer Management Department of Retailing and Customer Management Department of Retailing and Customer Management


Retailing and Customer Management - News Center
Research
 
Teaching

>29.10.2009
Interview with Prof. Reinartz by Friederike von Hegel and Sven Sester, Brain Drain - Deutschland im Wettbewerb um die klügsten Köpfe External Link, in Oscar.trends, (2009).

>26.10.2009
Prof. Reinartz has been invited as faculty fellow to the 2010 AMA Sheth Foundation Doctoral Consortium External Link at Texas Christian University in Dallas, June 2010.

>22.09.2009
Prof. Reinartz will participate in a panel discussion "Crossing Disciplines: Ist Spitzenforschung mit einem interdisziplinären Ansatz möglich?" External Link on the occasion of the inauguration ceremony of the Cologne Graduate School in Management, Economics and Social SciencesExternal Link(CGS) on October 8, 2009.

>22.09.2009
Prof. Reinartz holds the key note speech ("Beyond Products: Successful Transition to Services by Manufacturing Companies") at the 9th International Conference on Relationship Marketing in BerlinExternal Link on September 30, 2009.

>21.09.2009
Prof. Werner Reinartz and doctoral student Peter Saffert present their research project "Does Beauty Pay Off? On the Commercial Success of Award Winning Advertising" at the GFK Innovation Forum in Nuremberg on September 24, 2009.

>18.09.2009
Prof. Reinartz has become a member of the international academic advisory panel of the Institute of Service Excellence (ISES)External Link at Singapore Management University.


>16.09.2009
Prof. Reinartz presents his research project “Drivers of Profitability in B-to-B-Services” at the IE Business School, Instituto EmpresaExternal Link, Madrid - Spain.

>14.09.2009
Together with the Center of Customer Insights (University of Groningen) and the TNS Infratest Center for Customer Management (University of Münster) the Department of Retailing and Customer Management hosted the 3rd Thought Leadership conference on Customer Management. PDF

>24.08.2009
Prof. Michaela Draganska, Standford University, presents her new research project "A Larger Slice or a Larger Pie: An Empirical Investigation of Bargaining Power in the Distribution Channel"PDF at the University of Cologne, August 24, 2009, room 310.

>06.08.2009
Prof. Reinartz is the winner of the 2009 JIM Award for the Best Paper published in the Journal of Interactive Marketing (JIM)External Link during 2008 (Investigating Cross-Buying and Customer Loyalty).

>30.06.2009
Prof. Reinartz has been re-appointed for a new term as Area Editor for the International Journal of Research in MarketingExternal Link.

>27.04.2009
Open doctoral student and research assistant position at the Department of Retailing and Customer Management (Prof. Dr. Maik Eisenbeiß). PDF

>24.04.2009
Prof. Reinartz has been selected as the winner of the 2009 Varadarajan Award for Early Career Contributions External Linkto Marketing Strategy Research from the American Marketing Association.

>13.03.2009
Open student assistant position for support of a research project with a large retailing company.PDF

>05.03.2009
Prof. Reinartz presents his research project “Drivers of Profitability in B-to-B-Services” at the National University of Singapore.PDF

>02.03.2009
New Journal of Marketing study: Research productivity in A+ Journals in the Department of Retailing and Customer Management among the top 2.5% in the world. PDF

>27.02.2009
Prof. Reinartz has been invited as faculty fellow to the 2009 AMA Sheth Foundation Doctoral Consortium External Link at Georgia State University, June 2009.

>12.02.2009
Dipl.-Kfm. Vincent van Putten has received a scholarship from the Institute for the Study of Business Markets (ISBM)External Link, SMEAL College of Business, PennState University.

>05.02.2009
Prof. Reinartz and Prof. Ulaga (HEC) have received a research grant from the Marketing Science Institute External Link, Cambridge, Massachusetts, for their project "Drivers of Profitability in B-to-B Services".

>05.02.2009
Prof. Reinartz has been invited as faculty fellow to the INFORMS Marketing Science Doctoral Consortium External Link at the University of Michigan, June 2009.

>05.01.2009
Prof. Reinartz is one of the finalists for the 2009 O’Dell AwardExternal Link of the Journal of Marketing Research - in recognition for his article published in 2004 that has made the most significant, long-term contribution to marketing theory, methodology, and/or practice (The Customer Relationship Management Process: Its Measurement and Impact on PerformanceExternal Link).

>11.11.2008
Prof. Reinartz has been re-appointed as a member of the editorial board for Marketing ScienceExternal Link, one of the top academic journals in the discipline.

 

>26.10.2009
Strategic Management in Retailing: The information on the inspection of the corresponding exam (21/09/2009) is now available in the Exam Results Section.

>23.10.2009
Retail Marketing: The information on the inspection of the corresponding exam (18.09.2009) is now available in the Exam Results Section.

>24.09.2009
Open student assistant position at the Department of Retailing and Customer Management. PDF

>24.09.2009
Open IT-student assistant position at the Department of Retailing and Customer Management. PDF

>18.09.2009
Diploma theses: The list of open non-empirical diploma thesis topics is now available in the Diploma Thesis Section. Please apply for these topics with the centralized assignment for non-empirical diploma and bachelor thesesExternal Link.

>09.09.2009
Channel Management: The information on the inspection of the Channel Management exam (27/07/09) is now available in the Exam Results Section.

>07.09.2009
Selected Problems in Retailing: The results of the lecture Selected Problems in Retailing are now available in the Exam Results Section.

>01.09.2009
Channel Management: The results of the Channel Management exam (27/07/09) are now available in the Exam Results Section and on the blackboard of our department.

>25.08.2009
Retail Marketing & Strategic Management in Retailing: The information on the inspections of the corresponding exams is now available in the Exam Results Section.

>24.08.2009
Retail Marketing & Strategic Management in Retailing: Please remember to register for the Retail Marketing (18/09/2009) exam until September 4th, 2009, and for the Strategic Management in Retailing (21/09/2009) exam until September 7th, 2009, the latest. International students and students from other faculties have to register at our department.

>20.08.2009
How to apply successfully for a job...PDF Job application training with Andreas Kock, Head of Central HRM NOWEDA eG, Essen.

>19.08.2009
Retail Marketing: The results of the Retail Marketing exam (22/07/09) are now available in the Exam Results Section and on the blackboard of our department.

>06.08.2009
Lecture Channel Management ranked amongst the highest evaluated lectures in the faculty of Economics, Management, and Social SciencesPDF

>01.07.2009:
For all interested students there will be an information session on the optional subject "Retailing and Customer Management" on Friday, July 17, 2009, 10:00 am to 11:30 am in room 310 (business-faculty building).

>02.06.2009
Main Seminar User-Generated Content: Information on the inspection of the seminar papers is now available in the Exam Results Section.

>29.05.2009
Selected Problems in Retailing: The lecture of June 5th is rescheduled to June 12th. The updated timetable can be found in the Current Lecture Section.

>26.05.2009
Main Seminar User-Generated Content: The results are now available in the Exam Results Section and on the blackboard of our department.

>18.05.2009
The POCO diploma thesis contest has started with a kick-off meeting attended by Mr. Peter Pohlmann (Poco Domäne Holding), Prof. Peter Wippermann (Trendbüro), Prof. Werner Reinartz as well as the 8 students who will work on 8 different topics dealing with the impact of societal change on the nature and structure of retailling. PDF

>03.05.2009
Open student assistant position in the library of the Department of Retailing and Customer Management. PDF

>16.04.2009
Selected Problems in Retailing: This semester our department offers a course held by Dr. Peter Linzbach, Chief Customer Officer and Member of the Executive Board of Directors of Metro Cash & Carry, dealing with current problems from the retailing environment. It is obligatory to register for this course until April 30th, 2009, at noon, at our department office. Further information can be found in the corresponding section on our website.

>04.03.2009
Customer Relationship Management: The results of the exam (25/02/2009) are now available in the Exam Results Section and on the blackboard of our department.

>07.10.2008
Information for students interested in the Minor Retail Management are available now.PDF

 

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