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 16.01.2012
 Prof. Reinartz is interviewed by the German Lebensmittel Zeitung on the latest study of the Center for Research in Retailing (IFH) on the subject of employer branding: “Beim Image ist noch Luft nach oben“
12.01.2012
Prof. Reinartz presents at the annual meeting of the German Academic Marketing Commission (Wissenschaftliche Kommission Marketing im VHB) on January 27, 2012 in Ingolstadt. The title of his presentation is “Does it pay off to be original? The sales effect of creativity in advertising.”
02.12.2011
Dr. Vardit Landsman(Assistant Professor of Marketing, School of Economics, Erasmus University Rotterdam & Leon Recanati Graduate School of Business Administration, Tel Aviv University) will present her research project "The Relationship between DTCA, Drug Requests and Prescriptions: Uncovering Variation across Specialty and Space" at the University of Cologne on Thursday, December 8 at 10am in room 310.
21.11.2011
Prof. Reinartz presents "Zukunftsbetrachtung des PVH: Welcher Umfeld- und Branchenentwicklung muss sich der PVH 2015/2020 stellen?" at the first PVH Congress in Cologne
08.11.2011
 New publication appearing as lead article in the November issue of the Journal of Marketing: "Hybrid Offerings: How Manufacturing Firms Combine Goods and Services Successfully" . Prof Reinartz and his co-author Prof. Ulaga identify and define the corporate resources and capabilities required for successfully offering combinations of goods and services.
04.11.2011
 Prof. Werner Reinartz has been nominated to serve on the selection committee for the 2012 “Jan-Benedict Steenkamp Award for Long Term Impact”. The Steenkamp Award is given for a paper that has been published in the International Journal of Research in Marketing (IJRM) ten to fifteen years prior to the year the award is being presented. Through this prestigious award, IJRM and the European Marketing Academy (EMAC) aim to recognize exceptional contributions in academic marketing research, published in IJRM, which have demonstrated long-term impact.
04.11.2011
Open position: The Department of Retailing and Customer Management is looking for a research and teaching assistant starting March 2012. For further information please see the following document, or contact Dipl.-Kff. Monika Käuferle (kaeuferle@wiso.uni-koeln.de). We are looking forward to your applications!
12.10.2011
 Prof. Reinartz moderates the academic forum „Retail meets Science” at the leading German retailing industry convention DEUTSCHER HANDELSKONGRESS in Berlin on November 14, 2011.
27.09.2011
Prof. Reinartz’s research about (un)planned buying is prominently featured in the recent issue of the magazine Standards. The article “Showdown at the Point of Sale” summarizes key insights of the extensive project conducted by Prof. Werner Reinartz and Benedikt Berlemann in cooperation with GfK and numerous company partners.
19.09.2011
 Prof. Reinartz presents on the 12th ECR Tag in Berlin the results of the research project on shopper marketing “(Un)Geplantes Kaufverhalten - erklären und managen".
12.08.2011
 Prof. Werner Reinartz, Dr. Mark Elsner and doctoral student Lara Lobschat receive a research grant over nearly 7,500€ provided by KölnAlumni - Freunde und Förderer der Universität zu Köln to support their research project “What's in a Story: Factors influencing the Popularity of Online Content in Social Media”.
02.08.2011
Commemorating 150 years of cooperation, the Japanese-German Symposium will be held on September 9 at the University of Cologne. The Faculty of Management, Economics and Social Sciences will organize a workshop “The evolution of trust: How trust is built up and destroyed in advanced society“. In this workshop, Professor Reinartz will speak on the role of trust in company-consumer relationships.
28.07.2011
Dr. Mark Elsner has won the dissertation award of the Alfred Teves-Stiftung for the academic year 2010/11. He received his price at the Dies Academicus of University of Mainz.
21.07.2011
 New publication forthcoming in the Journal of Interactive Marketing: “The (Real) World is Not Enough: Motivational Drivers and User Behavior in Virtual Worlds”. Prof Eisenbeiss and his co-authors examine participation behavior in virtual worlds and demonstrate how to effectively use this new, marketing-relevant environment for business purposes.
21.07.2011
On Friday July 22 our visiting Professor Partha Krishnamurthy (University of Houston) will give a presentation on "Collective Wisdom in Medical Decision Making". The presentation begins at 9:00 in room 410. The abstract can be found here
18.07.2011
 Faszination Handel - Stimuli from Research and Practice on September 2011, the third event Faszination Handel will take place at the University of Cologne. Against the backround of constantly changing consumer demands and competitive actions, presentations from academia and practice will give ideas, insights, and new stimuli for the retailing industry.
17.06.2011
Prof. Reinartz has been re-appointed to the editorial board of the Journal of Marketing under the new editorship of Prof. Gary Frazier from the University of Southern California. Prof. Reinartz has been active on the board since 2005.
25.05.2011
 Professors Reinartz and Eisenbeiss will co-chair the track “Designing Products, Services, and Solutions” at the American Marketing AssociationWinter Educator’s Conference in St. Petersburg, FL in February 2012.
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27.01.2012
E-Commerce: Information on the inspection of the examination results of the exam are now available in the Examination Results Section.
23.01.2012
 Customer Relationship Management: Jan Pommer (General Manager, Beko Basketball Bundesliga GmbH) will give a talk on ”Strategic Marketing and CRM in the Sports Business” on Thursday, January 26, at 10am in lecture hall XXV.
13.01.2012
 Customer Relationship Management: Dr. Kay Moeller-Heske (Head of Marketing, Novartis Pharma GmbH) will give a talk on ”CRM in B-to-B Markets: The Example of Novartis Pharma” on Friday, January 20, at 1pm in lecture hall H4 (216 HF Hauptgebäude B).
13.01.2012
Channel Management: Please note that there will be a guest lecture by RüdigerFirlus (Head of Sales,
Coty Germany GmbH) on Tuesday, January 17 at 10am.
13.01.2012
Customer Relationship Management: Today's lecture will take place as scheduled (noon - 1.30pm and 2 - 3.30pm) in lecture hall H4 (216 HF Hauptgebäude B).
08.12.2011
 Main Seminar II (ST12):
In summer 2012, we offer again a main seminar in the shape of a case study competition for interested students in cooperation with A.T. KEARNEY. Apply now till January 13th, 2012. Further information can be found here:  .
05.12.2011
Diploma Theses: We have a new open empirical diploma thesis topic available titled "Wertschöpfung im Handelssektor". Further information can be found in the Diploma Theses section. Apply now!
21.11.2011
 Julia Sharp and Markus Christian Beutel have been awarded with the “POCO Preis für Handelsforschung” at the German retailing convention Deutscher Handelskongress 2011 in Berlin. Runners-up are Marcel Roesberg and Nora Alfuss. Further information can be found in the POCO Preis section.
02.11.2011
 E-Commerce: Dr. Sonja Spürkmann (E-Commerce Manager Ware, REWE) will give a talk on ”Challenges in the German E-Food Market” on November 22, 2p.m. in room XXIV
02.11.2011
Bachelor, Diploma, and Master Theses: The examination office of the WiSo faculty has issued a new statement to be included in ALL theses starting immediately. This statement is not to be translated even if you are writing your theses in English. Further information can be found on the Website of the WiSo examination office.
29.10.2011
Master Theses: The upcoming application period for master theses in the Marketing Area (Prof. Eisenbeiß, Prof. Fischer, Prof. Reinartz, Prof. Völckner) starts Tuesday, November 1, 2011. All relevant information on our open master thesis topics as well as the application procedure are now available in the Master Theses Section.
27.10.2011
Channel Management: Information on the inspection of the examination results of the first and second exam are now available in the Examination Results Section.
26.10.2011
Practical Applications in Retailing: The lectures on Oct 28 and Nov 4 are cancelled.
24.10.2011
 E-Commerce: John Gerosa -- Vertical Leader, Multi-Sector (Technology, Media & Entertainment, Local), Google -- will give a talk on ”Zero Moment of Truth and Key Trends Further Influencing Consumer Behavior and the Convergence of Offline and Online”. This talk is intended for students attending the class “E-Commerce” but all others interested in this topic are welcome as well. Date: November 9, 2011 at 2:15 p.m. Room: 369, IBW Building
24.10.2011
New Room for E-Commerce: Due to the unexpectedly high number of students attending the course “E-Commerce” we have to move the lecture to lecture hall XXIV (244 instead of 117 seats). This is effective immediately.
30.08.2011
Bachelor and Diploma Theses: The centralized assignment of bachelor- and non-empirical diploma theses starts September 9, 2011. Please find all relevant information on the current announcement of bachelor and (non-empirical) diploma theses from our department on the Zentrale Vergabe Website shortly. Our open diploma thesis topics can be found in the following document.
26.07.2011
Exam Strategic Management in Retailing. The distribution of grades is now available. Find this information and details to the inspection in our Examination Results Section. WiSo-Faculty students may access their results via the Website of the WiSo examination office soon.
18.07.2011
Student assistants wanted! The Department of Retailing and Customer Management is searching for 2 student assistants. All information: following document.
29.06.2011
Master Theses: The joint application period for master theses of the Marketing Area starts Friday, July 1, 2011. All relevant information on the application process and the respective open master thesis topics are now available on the website of the Department of Marketing and Market Research
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09.06.2011
Channel Management: Please note that on Monday, June 20th at 12:00 pm there will be a guest lecture by Andreas Bürger, Procter & Gamble. There will be no exercise at 8:00 am that day and all students should attend the noon session.
09.06.2011
 Main seminars (WT 11/12): The Department of Retailing and Customer Management will offer 2 main seminars in the upcoming semester, namely "The Mobile Revolution - Auswirkungen mobiler Internet-Technologien auf das Marketing" and "Customer Privacy and E-Commerce", a seminar in cooperation with Telekom Deutschland GmbH. All relevant information can be found on the Zentrale Vergabe Website.
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