Start und Begrüßung

Prof. Dr. Werner Mellis, Dekan

Prof. Dr. Werner Reinartz, Sitzungsleiter

Wirtschafts- und Sozialwissenschaftliche Fakultät der Universität zu Köln

Prof. Dr. Mark Heitmann

Universität Hamburg,

“Why and How Aesthetic Product Design Matters when Choosing Marketing Instruments”.

Jun.-Prof. Marcel Lichters

Otto-von-Guericke-Universität Magdeburg

“Comparing Lab, Virtual, and Field Environments in Sensory Product Acceptance Testing”.

Dr. Alexander Edeling

Universität zu Köln

"Decision Methods For Marketing Budget Allocation Across Products: Insights from Actual Firm Behavior".

Dr. Daniel Guhl

Humboldt Universität Berlin

"Understanding the consequences of attribute non-attendance in discrete choice models".

Kommissionsangelegenheiten
(Prof. Dr. Werner Reinartz)

-eigene Tagesordnung-

Prof. Dr. Thorsten Wiesel

Westfälische Wilhelms - Universität Münster

"Investigating Consumer’s Online Search and Decision-Making Strategies".

Prof. Dr. Christian Hildebrand

University of Geneva

"Technology Enhanced Preference Modalities".

Prof. Dr. Daniel Wentzel

RWTH Aachen

“The Aesthetic Fidelity Effect: How Design Aesthetics Shape Consumers’ Product Usage Behavior”.

Prof. Dr. Thomas Otter

Johann Wolfgang Goethe-Universität Frankfurt

"Bayesian Customer Profiling: Applications to Age and Political Partisanship Estimation".

Prof. Dr. Maik Eisenbeiß

Universität Bremen

"Investigating the Effects of Retargeting on Consumers' Revisiting Behaviors". 

Prof.  Dr. Hernan Bruno

Universität zu Köln

"Intra Household Heterogeneity and Targeting".

Prof. Dr. Miguel Brendl

Universität Basel

"Emotional Counter-Conditioning of Brand Attitudes".

Stadtprogramm Rundgang Kölner Altstadt

(ca. 1. Std.)